Chic choc rum is a range of spirits delicately crafted with care. The name rum chic choc is no coincidence. The chic choc is a reference of the mountainous region of Gaspésie, a peninsula in central-eastern Quebec. Made with a dozen selections of spices and a rum aged 3 to 5 years, its unique taste makes it an internationally renowned rum.
The famous history of this rum is fascinating. The beginning of the story was a love story. Yes, it is thanks to love that we were able to taste this elixir!
This is the story of two young people from a village in Gaspésie. Two couples loved each other, but their adventures came with terrible conditions. The young boy had to venture at his own risk and peril into the Chic-Choc Mountains to collect rare spices who are sheltered from a mysterious ferocious beast. It was a daring adventure for the young lover. He decided to overcome it and hit the road for the trip without forgetting his bottle of rum. A few weeks later, to everyone's surprise, the young boy arrived with the rare spices. It is from these spices that the famous chic choc rum was made.
Chic choc rum is an infusion of Nordic spice bouquet combined with a rum aged 3 to 5 years. The spices used are so unique:
Its amber color close to that of copper with a smell of cinnamon mixed with honey makes this rum a unique spirit.
Its taste is pleasant in the mouth, with a note of orange peel and ginger.
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